Your business’ reputation is the foundation on which to build any commercial strategy for success. Sales, Marketing, and Revenue initiatives will all be greatly impacted by the loyalty created on the strength of your Guest Experience.
No, I am not talking about Reputation Management tools, although they are great to have and well worth the modest investment. Feel free to let me know if you need recommendations on choosing one.
I'm not talking about ai, texting, or even CRM, Customer Relationship Management tools which I know are essential tools for making today's travelers happy.
I'm talking about the most important key to all great relationships - Communication.
I had the pleasure of speaking with Jordan Ekers, the COO and co-founder of Nudge, an internal communication tool that can help you transform the culture of your company.
Is that a Marketing tool? I say, yes! Absolutely!
Decision-makers will check your hotels' reviews before booking…
after your sales team... has made a call to a potential client.
after a planner ...has seen your meetings and events advertising.
after your sales manager ...has made a great presentation at a tradeshow.
after a traveler ...has seen your hotel on a meta-search site.
The list goes on. Great experiences drive loyalty and return visits better than any incentive. Travelers are willing to pay more and stay more often when friction points are minimal and kind, unpretentious service is in abundance. You lower the expense of acquiring new guests when not only do you keep more guests, but you inspire your guest to share their amazing experience with everyone they know and everyone online.
I hope you enjoy the conversation. If you want to learn how to get the maximum impact from a communication tool like Nudge, please give me a call and I will be happy to help you with your Reputation Optimization plan.
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